The heads behind the flowers

The Bellefleur flower store was founded in 1965 by Oscar Birchler. From 1988, his son Jürgen Birchler and his wife Barbara Birchler continued to run the business.

In 2022, it was then taken over by long-time employee Isabelle Becker. Today, she and her team combine traditional craftsmanship with floral art. This makes Bellefleur a reliable address for unique floral creations in Zug.